Our Founder

 Roger Wittenberns has accomplished what few men ever dream of accomplishing in a lifetime!

Beginning with a successful career with health industry giants including Jack LaLannes Health Spas and European Health Spas, Roger made a move which would change his life. Roger purchased his first Nautilus fitness center in Delray Beach Florida in the mid 80’s.

After experiencing dramatic growth in his first year Roger opened several company owned stores. Roger then moved to franchise his clubs nationwide. By early 2005 Roger was the first individual to franchise fitness centers. He created an empire with nearly 1000 locations operating under his Lady of America, Ladies Workout Express and Workout Express trademarks. Since inception Roger’s facilities have services over one million members worldwide.

Roger operated his chain of fitness centers from the Lady of America world headquarters in the Broward Financial Center, one of downtown Fort Lauderdale’s most prestigious office buildings.

In early 2005 Roger was approached by a leading Miami based equity firm, to sell his company.